Hi I’m Mike Rinard, a 31 year-old email marketing copywriter from Philadelphia.
I managed retail clothing stores for years.
One of our biggest struggles was communicating with our customers in a way that didn't sound cold and corporate. Even when we tried to be innovative, the messaging felt a bit forced, and not genuine.
Those emails and marketing campaigns produced incremental results that barely moved the needle.
Ultimately, it wasn't enough to prevent a major cash crush that nearly bankrupt the business.
Then I remembered a simple story-selling approach I had used years ago as a street salesman in Portland, Oregon…and used it to write a new kind of email marketing campaign. It is a totally counterintuitive sales approach, but very powerful.
I call it “Counter-Punch Story Selling.” The business owner was nervous to send it out, but decided to go with it as the alternative was the same-old, same-old that just wasn’t working.
Sure enough, the first product launch I applied this story selling approach to did $19,000 in under 12 hours!
A 60% increase from the previous best launch for that company. On top of that, the business owner’s inbox was flooded with positive responses from his customers - something that had never happened before.
These days, I help top retail clients tell stories that sell in their email marketing. The result is a quick transformation from commodity products to compelling brands.
Sales typically shoot through the roof, and buyers graduate from "customers" into highly-engaged brand ambassadors.
If you’d like to see the counter-punch formula in action and apply the simple power of storytelling to your business, just enter your email address below (or in the sidebar).